Start free. Upgrade when the AI earns it.
Tracking, calorie targets, and shopping lists are free forever. Pro unlocks unlimited AI planning and the coach that adapts your targets over time.
Free
$0/ month, forever
Everything you need to get back on track — targets, tracking, and two AI meal plans a month.
- Science-based calorie & macro targets(included)
- Full weight & activity tracking(included)
- 2 AI plan generations / month (weekly plans + day regenerations)(included)
- Aisle-sorted shopping lists for every plan(included)
- Meal swaps(not included)
- AI coach check-ins(not included)
Recommended
Pro
$9/ month
Unlimited AI planning plus the coaching layer that adapts as your body and habits change.
- Everything in Free — tracking, targets, shopping lists(included)
- Unlimited AI plan generations & day regenerations(included)
- Meal swaps that keep your day on target(included)
- AI coach check-ins that adapt your targets over time(included)
Get started with Pro
Illustrative price — the final price is set in Stripe and shown at checkout.
Frequently asked questions
- What counts as an AI generation?
- Generating a weekly meal plan or regenerating a single day each count as one generation. On Free you get 2 per calendar month; on Pro they're unlimited. Meal swaps and coach check-ins never consume generations.
- Are shopping lists really free?
- Yes. Every plan's aisle-sorted shopping list is included on both plans, always — same for weight and activity tracking and your calorie targets.
- Can I cancel anytime?
- Yes. Manage or cancel your subscription from the billing settings page — it opens the Stripe billing portal. You keep Pro until the end of the period you've paid for.
- What happens when I hit the free limit?
- Nothing breaks. Your existing plans, shopping lists, and tracking keep working — you just can't generate new AI plans until the month resets or you upgrade.